I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes. I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.”
He immediately responded, “Oh no, lots of important things come in the mail.”
Read MoreWhy does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?
Read MoreWe all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones. Many fundraisers haven’t figured out what strategies will work best to engage this group further.
Read MoreMeyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division.
Read MoreIf you want to realize long-term donor engagement, you have to understand the why of donors.
Read MoreLet’s face it. There’s nothing we can do to convince a stingy person to become generous. It’s beyond our powers. And thankfully, it’s not our job!
Read More“If you build it, they will come…”
It was in July, 1919, when the USPS last lowered postage rates. Believe it or not, it's happening again!
Read MoreThe results of this year’s Edelman Trust Barometer revealed that non-governmental organizations (NGO’s) saw the largest decline in trust of all institutions.
That’s right, nonprofits saw a greater decline in trust than the media, businesses, and governments, which begs the question: how do we restore the public trust?
