Common Sense Fundraising

“These are the times that try men’s souls.” Thomas Paine in “Common Sense.”

Yes, we are in uncharted waters, but we’ve learned over the years in other crises that it is especially important during hard times to continue talking and communicating with donors and all constituents.

“At times of crisis, turn to your donors. It’s a well-worn truism of our sector and I’ve always found it infallible.” Ken Burnett, author of Relationship Fundraising, as quoted in The Agitator.

“Ken also thinks we need to ask properly at a time like this. Properly in this crisis means first ensuring the folks we are asking are OK, that they’re safe and not worried, or are affected by something the charity might help them with.” Roger Craver, The Agitator.

That is why these conversations are vital. All donors have unique situations, and it is ultimately their decision as to what they want to do now; for many, their loyalty and trust in the organization or institution means they want to give back now and show their support.

Our clients are responding in many different ways including; email updates, inserts to scheduled mailings, an emergency appeal to support direct service to those impacted by Covid-19, phone calls to thank donors, emails and phone calls to check on donors, a Day of Prayer instead of a Day of Giving, etc.

What’s right for you?  Only you and your team can decide. Please write or give us a call if you would like to talk about your situation.

Be well, and stay safe.

Denny