Let’s make your nonprofit fundraising more productive.

Understanding Your Donors: A Long-Term View

In fundraising, it's very tempting to trade short-term revenue gains for long-term donor value. Too many nonprofits and the fundraising consultants that serve them adhere to this strategy. While your numbers will indeed look good now, your relationships with donors are often irreparably damaged.  

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The Most Powerful and Effective Fundraising Often Occurs When You're Not Asking for a Gift.

• Digital’s Sweet-spot

  • In fact, we've determined that most of today's digital and social communications channels, including email, are most effective when used to build and cultivate relationships with donors and prospects, rather than being used to simply augment direct response fundraising. 

    Knowing what to say and where and when to say it is rooted in understanding how donors think and act. It involves a willingness to take the long view instead of the quick gift. It means focusing on the human relationship, the desire we share for connection and to be part of something bigger than ourselves; to have the opportunity to help others in need and to know that what we did has indeed made a difference. 

• The Right Channels for the Right Tasks

  • While we provide fully integrated digital and analog direct response fundraising services, we have learned which channels are best used and when to use them in order to move a donor along the full continuum of giving with a focus on long-term value and life-long relationship building.

• Cultivating Relationships

  • So establishing and cultivating relationships with donors means communicating to them in all of these channels as well. And communicating doesn't necessarily mean fundraising. It means relationship building. Not just asking for donations.

• ~accord

That's why as a full-service, nonprofit fundraising communications agency, Meyer Partners focuses on the long-term, lifetime value of your donors. Fundraising at its core is about relationship building, not simply generating the highest possible quarterly or annual gross revenue. It's about understanding what it takes to keep a newly acquired donor and shepherd her over her entire lifetime and through the entire fundraising continuum – from her initial gift and gradual upgrading, to monthly and midlevel giving, and on to major and planned gift giving.

It's about treating donors as mission partners, not ATM machines. And it's a philosophy that drives everything we do for our clients. It's why we tend to gain new clients primarily through referrals. And it's why some clients have remained with us for nearly 30 years.