Bonnie O'Neill Meyer, CFRE / February 5, 2018

You’re focused on inspiring donors to give today, right?  It’s not surprising.  It’s how we’re wired as fundraisers.  Our organizations are tackling urgent needs, and we’re held accountable to make those budget numbers!

 

But as you work to increase net revenue today, it’s essential to hold a long view of donor relationships.  This will play out in several ways as you let donors know how important they are to your cause.  Your appeals will not only offer a compelling reason to give; they will also convey your deep respect for the donor.  Your thank-you... MORE →

Steve Rusk, CFRE / January 22, 2018

Most nonprofit organizations count on strong year-end giving, even if their fiscal year ends in June or another month.  So it’s natural to be anxious about evaluating the success of your direct response fundraising program.

But what should you be looking at?  And when?

Overall

Annual analysis based on your fiscal year will provide you with the most valuable strategic insights, but you can and should evaluate tactics at any time during the year that you are concerned about results. 

For digital communications, you can monitor results daily and weekly... MORE →

Alyssa Jefferies, CFRE / January 8, 2018

I used to spend hours running queries and preparing reports for Board meetings. I know many development professionals who are scrambling right now to prepare report after report for their CEO and Board to review final 2017 numbers… but what if there was an easier way to quickly get at the metrics that matter most and more effectively measure your fundraising success? What if you could get industry experts to review with you your organization's key metrics and help you put together a personalized Action Plan to maximize your fundraising efforts in 2018?

Perhaps your overall revenue... MORE →

Alyssa Jefferies / December 18, 2017

The 2017 giving window may be closing, but there is still a way to increase your revenue, so don’t miss out!

Corporate matching gifts are an easy way for organizations to increase revenue, especially during peak giving times like year-end giving.  Many companies match contributions made by their employees, and some will even double or triple the amount of the donation!  

According to Double the Donation, only about 1 in 10 eligible donors match their donations.  Every year, about $6 to $10 billion of matched donations are left unclaimed. Since many companies may match up to... MORE →

Charity Abate / December 4, 2017

Hundreds of millions of dollars were raised for nonprofits around the world last week during #GivingTuesday. Your organization didn’t get what you’d hoped for last Tuesday? Don’t let that get you down. According to a benchmark study by Next After, only 3.8% of online calendar year-end revenue comes in on #GivingTuesday. That means there are a LOT of online donations still to be captured this year! In fact, 31% of total annual online giving happens in December – and nearly 50% of that is given after Christmas in the last week of the year.

Make your list and check it twice to be sure... MORE →

Alyssa Jefferies / November 20, 2017

This time of year, we all have so much to be thankful for – family, friends, colleagues and wonderful organizations making a difference in the lives of others.  As we approach Thanksgiving, there is no better time to talk about donor appreciation!

As Penelope Burk explained in Donor Centered Fundraising, a thank you should be prompt, personal and powerful. Prompt means a thank you call or letter within 48 hours. Personal in that it is not a generic letter but instead is addressed and... MORE →

John Payne / November 14, 2017

Taking place annually on the first Tuesday after Thanksgiving, #GivingTuesday launched in 2012 and has become a reliable force and campaign to increase online and mobile giving. In 2016, nonprofit organizations raised $177M on #GivingTuesday – a 52% increase over the $116M raised in 2015.

If executed properly, #GivingTuesday can have a significant impact on an organization’s bottom line. Today, I’d like to outline just a few ways your organization can maximize the social movement that is #GivingTuesday.

Branding, Branding, Branding

#GivingTuesday... MORE →

Alyssa Jefferies / October 10, 2017

In a previous post I discussed moves management strategies to steward, solicit and upgrade your mid-level donors. But how do you take step one to identify who you should actually be talking to so you can ensure you are building relationships with the right donors?   

In our experience at Meyer Partners, we find that past support is the best indicator for future support. Predictive modeling that factors in all previous gifts makes it possible to quickly and easily identify those donors with upgrade potential. This... MORE →

Steve Rusk / September 25, 2017

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

Now of course, like most of us today, he probably also sent and received several text messages and emails as well that day.

And that’s why the best way to communicate with donors today (of any generation) is to use a truly integrated, multi-... MORE →

Charity Abate / September 13, 2017

Why does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?

 

Successful fundraising involves (a) intimately understanding the values and priorities of the donor and (b) communicating with the donor in terms of shared values and key drivers that motivate the donor to take action. 

... MORE →