Alyssa Jefferies / October 10, 2017

In a previous post I discussed moves management strategies to steward, solicit and upgrade your mid-level donors. But how do you take step one to identify who you should actually be talking to so you can ensure you are building relationships with the right donors?   

In our experience at Meyer Partners, we find that past support is the best indicator for future support. Predictive modeling that factors in all previous gifts makes it possible to quickly and easily identify those donors with upgrade potential. This... MORE →

Steve Rusk / September 25, 2017

I was riding the elevator up to my apartment last week with a young man who was busy sorting through several envelopes.  I just couldn’t resist, so I said that “conventional wisdom (in my industry) is that the millennial generation doesn’t use postal mail.” 

He immediately responded, “Oh no, lots of important things come in the mail.”

Now of course, like most of us today, he probably also sent and received several text messages and emails as well that day.

And that’s why the best way to communicate with donors today (of any generation) is to use a truly integrated, multi-... MORE →

Charity Abate / September 13, 2017

Why does your cause matter to a donor? With more choice than ever before, why does a donor engage with your organization?

 

Successful fundraising involves (a) intimately understanding the values and priorities of the donor and (b) communicating with the donor in terms of shared values and key drivers that motivate the donor to take action. 

... MORE →
Alyssa Jefferies / August 29, 2017

Typically moves management strategies have been reserved for major donors, but what about the mid-level donors? Mid-level donors can vary from organization to organization but in my experience, it seems the $500 to $4,999 range is most common.  

We all know that mid-level donors have one of the biggest opportunities for growth, yet often they are the forgotten ones.  Many fundraisers haven’t figured out what strategies will work best to engage this group further.

Enter the donor cycle for moves management:
... MORE →

Dennis L. Meyer, CFRE / August 23, 2017

Meyer Partners was honored to receive a Tempo award from the Chicago Association of Direct Marketing's (CADM) this summer, recognizing the agency’s direct response fundraising work for The Salvation Army Massachusetts Division. Tempo Awards honor both outstanding creativity and exceptional marketing results.  The Salvation Army Massachusetts Division’s Triple Impact Campaign received 2nd place for the category of Nonprofit Direct Mail.

With more than 1,100 members, CADM is the largest regional direct marketing association in the United States. CADM has recognized Meyer... MORE →

Alyssa Jefferies / August 14, 2017

If you want to realize long-term donor engagement, you have to understand the why of donors.

Donor knowledge leads to more relevant communication, which builds relationships.  Whereas treating donors generically has dire consequences: loss of interest, confusion and ultimately, delayed or lapsed giving.

A recent survey in The Nonprofit Quarterly found that less than 50% of nonprofits have an effective digital strategy.  

And however you want to interpret “effective” — clicks, shares, likes... MORE →

John Payne / March 27, 2017

Meyer Partners is pleased to announce that Charity Abate, CFRE, has joined the agency as Account Director. Charity brings to her role more than sixteen years of experience in nonprofit management, marketing and fundraising.

Prior to joining Meyer Partners, Charity was with the Russ Reid Company where she most recently managed the Rescue Mission accounts, providing strategic leadership for multi-channel marketing including middle/major donor programs.

In her role with Meyer Partners, Charity will provide expert marketing and fundraising... MORE →

Bonnie O'Neill Meyer / December 2, 2016

Let’s face it.  There’s nothing we can do to convince a stingy person to become generous.  It’s beyond our powers.  And thankfully, it’s not our job!

When we ask donors to fund worthwhile causes, we relate primarily to people who already have a tendency to be generous.  Our work involves connecting these generous individuals with missions and ministries they care about.

And yet.

And yet … is it really that... MORE →

John Payne / September 12, 2016

Meyer Partners is pleased to announce that Alyssa (Dillon) Jefferies, MNA, CFRE, has joined the agency as Account Executive.  Alyssa brings to her role nearly ten years of experience in nonprofit management, marketing and fundraising.

Prior to joining Meyer Partners, Alyssa served as Director of Donor Relations for JDRF International (formerly Juvenile Diabetes Research Foundation); as Development Manager for PAWS Chicago; and as Development Associate for The Anti-Cruelty Society, Greater Chicago Area.... MORE →

Meyer Partners / May 17, 2016

“If you build it, they will come…”
 
As baseball season moves into full swing (pardon the pun), I’m reminded of the movie Field of Dreams, in which the main character builds a baseball diamond in the middle of his Iowa cornfield after hearing voices whispering the above quote. 
 
Building the field wasn’t the end of the story, though. There were still two important questions to be answered: “Why?” and “Now what happens?”
 
The... MORE →