The Situation

When disaster strikes or a crisis erupts, we must act fast.  It’s true for first responders, for organizations that provide relief, and for donors who support these efforts.  It’s also true for agencies like Meyer Partners as we put all hands on-deck to communicate the urgency of a timely response.

Lutheran Immigration and Refugee Service Baltimore Maryland Syrian

The Strategy

This crisis appeal for Lutheran Immigration and Refugee Service was rolled out by mail and email.  Envelopes and forms for the “urgent-gram” had been pre-printed and placed in inventory, so the appeal was completed and mailed as soon as text was approved and a mailing list provided.

Lutheran Immigration and Refugee Service Baltimore Maryland Syrian
Lutheran Immigration and Refugee Service Baltimore Maryland Syrian

The Result

The crisis appeal generated a response rate 36 percent higher than previous appeals along with three times the gift revenue, thanks to several large contributions. 

Lutheran Immigration and Refugee Service Baltimore Maryland Syrian
Lutheran Immigration and Refugee Service Baltimore Maryland Syrian