Action fuels aid: Donations flow for disaster response.
The Challenge
When the news of Hurricane Harvey’s impending arrival upon Texas broke, our team knew we had to act quickly to help Upbring, located in Austin, TX but serving the entire state of Texas. Swift action is key in an emergency appeal, and we knew Upbring and the communities they serve would have hundreds of families affected by this storm and in need of extra support.
The Strategy
As the storm moved closer to landfall, our teams worked feverishly to prepare copy and artwork to ensure this appeal could mail within days of the storm. And as the storm hit Texas, we were able to move the production forward and mail this emergency appeal to Upbring supporters.
The Result
The emergency appeal generated an extremely positive and generous response, with a response rate 31% higher than previous appeals and a 20% increase in average gift over every other appeal that year, thanks to several large gifts. The cost per dollar raised for this appeal was over 60% lower than any other appeal in the last four years.
“When Hurricane Harvey hit our area, we were so grateful for the team at Meyer Partners. Working together, Upbring was able to not only focus on supporting the families in our care who were affected, but also connect quickly with our generous and faithful donors to share how they could help our disaster relief efforts.”